A woman with long dark hair wearing a patterned sweater stands indoors, looking to the side.

Hi, I’m Sophie.

I design Human-centered approach to Change

I combine psychology and behavioral science with design to focus on designing processes, approaches, tools, strategies that promote positive and measurable changes in people’s lives. I design scalable interventions for individual, group, organisation, and social transformation.

14 years in Service Design & Innovation

Social & behavioral change is the outcome, while services are the enabler. I facilitate and coach innovation in private/governmental organisations. My work is mostly applied in healthcare, education, and human-resource processes.

Download my Curriculum Vitae

Up close

Little events, ordinary things
I actively pursue a back-to-basics lifestyle to reconnect with nature, and I believe that greatness is a lot of small things done well every day. I am committed to solving problems without creating a new product because we have everything we need to solve our problems through behavior change, creativity, and communication.

Eastern philosophy, rooted in mindfulness
I am convinced that most wisdom is found by leaning into your pain and growing from it. I also believe that most pain is a man-made drama our minds create to escape. My philosophy is yoga and Eastern-influenced, centered mainly on self-knowledge and being present with yourself.

I was born in Los Angeles, raised in Indonesia and Singapore, and have Chinese heritage. I’m fascinated by family, ancestry, and cultural origin. I carry deep cultural respect and sensitivity in all my international experiences. I live in Oslo, Norway, with my husband and two daughters for the last 9 years. When I am not working, I bike out in the woods, I teach yoga and meditation, and sweat it out in the fjord sauna and cold plunge.

Person in red jacket standing on rocky terrain near a frozen lake with snow-covered mountains in the background.

  • Vi har lært deg å kjenne som en rolig, kreativ og uredd kollega, som liker å tenke tanken ut og jobbe i dybden. Du har utvist både fleksibilitet og pågangsmot i de ulike utplasseringene du har hatt mens du har jobber i Aschehoug. Du har tatt initiativ til å forbedre verktøy og prosesser, og er ikke redd for å utfordre eller tenke annerledes. Du kom inn som erfaren tjenestedesigner med en spennende og annerledes bakgrunn, og et tydelig verdigrunnlag, og du satte ditt preg på forlaget og arbeidsmetodene våre fra dag én.

    VP Product, Design & Agile
    Aschehoug Education, Oslo

  • Sophie combines incredible skill and talent with an approachable nature - this is rare. Her deep empathy and active listening create a supportive environment where you feel genuinely seen and heard. She has an exceptional ability to uplift and inspire, and she doesn’t just work alongside you—she believes in you, and that makes all the difference.

    User research, Brand & Marketing, Bengaluru

  • Sophie is one of the most inspiring and insightful people I know. Her warmth, clarity, and deep knowledge make her an incredible mentor. With her calm energy and creativity, she brings out the best in everyone. I’m so grateful for her guidance in my design journey and highly recommend her to anyone seeking a thoughtful and talented mentor.

    Brand & Digital Designer, Copenhagen

  • In the few years that I have known Sophie, I have found her to be a grounded, enthusiastic and generous individual. Her kindness leaves an impression on everyone whom has an opportunity to work with her. She is responsible, organized and diligent.

    Principal & Cofounder
    Epic Research & Design, California

  • I’ve collaborated with Sophie on several consulting projects, and during that time, she showcased impressive problem-solving abilities in designing services and products for diverse clients. Sophie is a highly skilled service and behavioral designer, demonstrating both critical thinking and active listening in her client interactions, as well as in our discussions. She certainly has a deep wealth of knowledge in her area of expertise.

    Project Manager, Oslo

Book your free
30-minutes chat