Hi, I’m Sophie.
14 years in design, research and creative facilitation
My passion is deconstructing social problems and understanding human behavior. My product/service design background and awareness of human behavior have led me to behavioral design. My work currently encompasses international healthcare and education policies, processes, organizations, and digital products.
My role is often in user insights and analysis, services design, and innovation, and typically in Agile environments. I thrive best in creative, collaborative, experimental, and culturally diverse spaces.
I am an independent consultant who helps clients build and grow their innovation capability to transform their organizations, impact, and themselves.
I was born in Los Angeles, raised in Indonesia and Singapore, and have Chinese heritage. My international career is grounded in these diverse experiences and cultural awareness, and I operate in English, Indonesian, Malay, Mandarin Chinese, and Norwegian.
Philosophy
Little events, ordinary things
I actively pursue a back-to-basics lifestyle to reconnect with nature, and I believe that greatness is a lot of small things done well every day. I am committed to solving problems without creating a new product because we have everything we need to solve our problems through behavior change, creativity, and communication.
Eastern philosophy, rooted in mindfulness
I am convinced that most wisdom is found by leaning into your pain and growing from it. And I also believe that most pain is a man-made drama our minds create to escape. My philosophy is yoga and Eastern-influenced, centered mainly on self-knowledge and being present with yourself.
Self-mastery is my life goal
I am driven by spiritual growth, always seeking to connect with something greater than myself. In my journey, I learned that nature, community and self-awareness are medicine for any ailment.
I live in Oslo, Norway, with my husband and two girls for the last nine years. I am a nature lover, and when I am not working, I teach Hatha yoga, breathwork, and meditation, and an avid sauna and ice bather.
