Change from Within
Putting people, not process, at the center of social & behavioral change.
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Change Leadership
Align on long-term business goals through creative collaboration, goal setting, prioritizing, and nudging your team toward change. Ie. sprint workshop facilitation for common vision.
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Service Innovation
Designing meaningful service/process that leads to personal & group progress beyond the digital. Ie. emergency power source in developing countries with unstable electricity.
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Organisation & Policy
Address the change in the system level, create a policy that benefits the adopters at scale. Ie. inclusive education that supports children with learning challenges.
Change an outcome starts by first changing our minds.
I facilitate :
Business Model Canvas
User/market research and analysis
Evaluating existing system
Strategy and system redesign
Behavioural and service design
Test, pilot, and iterate
Implementation support
Training on Design Thinking and Behavioural Design
My human-centered approach to change leadership is rooted in Design Thinking and Behavioral Science.
I apply my 15 years of experience in Design and my passion for Psychology and Sociology to navigate change with creativity and strength.
Behavioral change is the outcome, while the service/process are the enabler.
Create the right service and process that nudge people’s Capability, Opportunity, and Motivation to execute the desired action. Each of these services and processes should have a common transformation goal.
Interventions that address both individual and systemic challenges
Intervention that can address the individual challenges, may be scalable to address systemic challenges. That’s why understanding one bias in an individual is as important as understanding the bias in a society.
Test small, measure, iterate
An environment with a test, measure, iterate culture is more likely to survive ANY change than one that doesn’t. Progress in uncertain time is built on the success of small experiments.
Raise awareness, Nudge the rest.
Systemic change emerges as a cascading outcome of targeted nudges. Nudging works best for people whose preferences are already close to the desired behavior but need an extra push. For example:
Assuming most consumers know that eating less meat is environmentally friendly, we can nudge those who intend to reduce their meat consumption (but can’t necessarily decide, or are distracted) by placing the vegetable option first.
Nudging does not work on those with no awareness and intention to change.
The first step towards change is therefore awareness.
