Designing from Within

I lead human-centered transformation through behavioral and systemic design.

Personal Growth

Apply behavioral strategies for breaking habits, setting goals, and achieving sustainable change. Ie. cultural integration and learning a new language after a major relocation.
Product/Services

Designing meaningful solutions and habits that lead to collective progress. Ie. emergency power source in developing countries with unstable electricity.
Organisation & Policy

Establish a policy that benefits society and the planet, strategically nudging toward the right behavior over time, e.g., inclusive education that supports children with learning challenges.

Change an outcome starts by first changing our minds.

My consultancy services :

Business Model Canvas
User/market research and analysis
Evaluating existing system
Strategy and system redesign
Behavioural and service design
Test, pilot, and iterate
Implementation support
Training on Design Thinking and Behavioural Design

Behavioral Design is about understanding how people make decisions and designing environments, systems, and processes that help them make better choices.

Behavioral change is the outcome, while services are the enabler

I apply Behavioural and Service design methodology to scale change, one experience at a time. The bottom line of such services is to nudge the right behavioral change, this can be done by enhancing social Capability, Opportunity, and Motivation (COM).

Interventions that address both individual and systemic challenges

We start by understanding the behaviors that need to be changed. Using behavioral science principles, we identify what motivates people, and where obstacles lie. Next, we apply service design thinking to create experiences that address these behaviors.

Test, measure, iterate

To ensure that the design aligns with real-world needs and behaviors, we need to test it. We create feedback look and monitor its impact continuously to improve until we find a solution that delivers sustainable change.

Systemic change emerges as a cascading outcome of targeted behavioral nudges.

Nudging works best for people whose preferences are already close to the desired behavior but need an extra push. For example:

Assuming most consumers know that eating less meat is environmentally friendly, we can nudge those who intend to reduce their meat consumption (but can’t necessarily decide, or are distracted) by placing the vegetable option first.

Nudging does not work on those without the awareness and intention to change.
The first step towards change is therefore awareness and intention.